Higher Ed Advertising on NPR?

Am I missing something here???

In the last few days I have heard at least three different schools' ads on National Public Radio.. 

Is this where prospective students are? I can't imagine they are. 

It looks as though some NPR sales rep needed to make quota and gave away spots for pretty cheap..

What do you think?

I guess I could possibly understand if they were ads for adult learning, or maybe the development office but UNDERGRAD ADMISSIONS! Yikes.

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